By Stephen Ippolito | September 5th, 2021
On Friday, box-office earnings weren’t looking that great for Shang-Chi and the Legend of the Ten Rings after only bringing in $8.8M during Thursday night previews. Experts predicted that the Marvel Studios produced film would only earn $45M-50M during the three-day weekend, which would have been the lowest opening for an MCU film. Well, whether it was from an excellent marketing campaign or strong word of mouth, the film has now gone on to blow past those expectations.
According to the studio, the Simu Liu-led film grossed $71.4M domestically during the three-day weekend. Over the four-day holiday weekend, the film is now on pace to bring in $83.4M. This would set a Labor Day record previously held by Halloween ($30.6M) in 2007.
The $71.4M is the second biggest opening of the year. It was slightly better than F9 ($70M), and about $9M behind Black Widow ($80.3M).
Globally the film earned an astonishing $127.6M after projecting only to bring in $90M last week.
News of Shang-Chi and the Legend of the Ten Rings exceeding expectations should be excellent news for Marvel Studios’ next film, the Eternals (November 5th). It was recently reported that the studio was waiting to see how Shang-Chi did before deciding on delaying it or not. My guess is that it’s going to now stay right where it is.
Update: Monday, September 6th:
Once again, Shang-Chi and the Legend of the Ten Rings exceeds expectations as the studio announced that the film brought in $90M over the four-day holiday weekend. They have also updated the three-day weekend total to $75.5M.