Shang-Chi and the Legend of the Ten Rings projected to earn $35M-$55M domestically during opening weekend

By Stephen Ippolito | August 14th, 2021

The first box office projection for Shang-Chi and the Legend of the Ten Rings has arrived, and it doesn’t look good for the Marvel Studios-produced film. According to BoxOffice Pro’s Shawn Robbins, the origin film is projected to earn $35M-$55M domestically during opening weekend. If these numbers hold, the opening would be the lowest for an MCU film since 2008’s The Incredible Hulk ($55.4M).

Obviously, the rise of COVID cases related to the Delta variant is the big reason the projection is so low. In his post, Robbins discussed how the Simu Liu-led film will be a test for the movie industry on what numbers could look like in the fall season.

“As Disney’s first theatrically exclusive release of a tentpole film during the late pandemic and mid-vaccine era, this will be a true stress test of where moviegoing sentiment and comfort levels are at heading into the fall season,” Robbins writes. “Recent moves to mandate vaccination passes in theaters across markets like New York City and Los Angeles could play an integral role in trends throughout the weeks ahead, potentially helping vaccinated moviegoers feel more safe to return.”

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Unlike Black Widow, Shang-Chi will open exclusively in theaters when it’s released on September 3rd. On Thursday, during Disney’s quarterly earnings call, CEO Bob Chapek explained that due to “distribution agreements,” releasing it on Disney+ simultaneously was not an option. During its opening weekend, Black Widow brought in over $60M in Premier Access purchases.

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Hopefully case rates drop in the coming weeks. I would hate to see Shang-Chi have the lowest opening weekend for an MCU film.

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2 thoughts on “Shang-Chi and the Legend of the Ten Rings projected to earn $35M-$55M domestically during opening weekend

  1. Yea I hope that Shang-Chi does well because I’m looking forward to it quite a bit. Black Widow did amazing for 2021 but overall it’s still made the second worst amount of money for a Marvel movie right above the Incredible Hulk. (I find it ironic that two movies with Thaddeus E Ross are the movies that’ve made the least amount of money) but I’m not planning to see the film right away and it mostly depends on the reviews for it. So I’m guessing people won’t feel the need to go out and see it like Black Widow because now they have other movies coming out and they’ll probably wait for No Way Home instead of this movie. But I feel bad because the film looks really good and interesting.

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