By Stephen Ippolito | September 7th, 2020
On Friday, Disney broke new ground when it released it’s $200 Million budgeted film Mulan on Disney+ for a premium price of $30. Originally slated to open in theaters in March 2020, the film was delayed multiple times because of the COVID-19 pandemic. In August, Disney CEO Bob Chapek announced that the film would be released on their streamer instead. While Chapek did say that this strategy was a “one-off,” he was intrigued to see how well it would do in this PVOD format.
Well it appears now that he finally got his answer. According to Forbes’ Scott Mendelson, Mulan did not blow away expectations as hoped.
While it’s only been three days, it seems that Disney was not that impressed with Mulan’s numbers. As pointed out by Medelson, one of the factors that may have contributed is that It was announced last week that the film would be on Disney+ at no extra charge on December 4th. Perhaps subscribers felt they could wait three months instead of shelving out $30 extra bucks.
Now all this could be very impactful for Disney’s next big movie, Black Widow. Slated to arrive on November 6th, It’s not 100% certain yet that it will be released. While domestic theaters look to be opening more each week, there’s still a possibility that a second COVID wave could hit with flu season starting to begin.
So with numbers not looking as high as hoped, this could mean that Disney will not go the same route and release it on Disney+. The film will likely now either be released in November or pushed to 2021. Moving it would probably mean that the entire MCU Phase 4 slate would once again be shifted.
Hopefully, this is not the case, and Phase 4 can kick off in November. If it is moved out of 2020, then for the first time since 2009, a film in the MCU will not been released in theaters in a calendar year.