By Stephen Ippolito | November 3rd, 2021
Bloomberg is reporting that the Walt Disney Company estimates that their new Marvel Studios film Eternals will earn around $75M at the box office in North America during its three-day opening weekend. If accurate, this would make it the third or fourth highest domestic opening this year (Venom: Let There be Carnage $90M, Black Widow $80M, Shang-Chi and the Legend of the Ten Rings $75.3M).
At one point, there was talk about the Chloé Zhao-directed film becoming the first post-pandemic movie to earn over $100M during its first weekend. However, since last week, projections have started to come down because of negative reviews from critics.
Of course, there’s always a chance that the estimates are wrong. Going into its opening weekend, the studios last film Shang-Chi and the Legend of the Ten Rings, was only projected to earn around $45M-$50M. Of course, it ended up blowing by those expectations and grossing $75.5M ($94.67M during four-day holiday weekend). However, unlike Eternals, Shang-Chi was universally praised by critics.
Eternals hits theaters this Friday.