By Stephen Ippolito | August 4th, 2020
On Tuesday, during the Walt Disney Company’s quarterly earnings call, CEO Bob Chapek made the shocking announcement that Mulan will head to Disney+ for a premium price of $30. With the size of the film’s budget, some thought this move would be out of the question for the House of Mouse. However, after being delayed twice, they have decided to release it to their booming streaming service at an added cost.
Shortly after Chapek made the announcement, he was asked if the company plans to do this with other big releases slated for this year, like Black Widow.
“We are looking at Mulan as a one-off as opposed to saying there’s a new business windowing model we are looking at. That said, we find it very interesting to be able to take a new offering to consumers at that $29.99 price and learn from it and see what happens not only in terms of the uptick of the number of subscribers we got on the platform, but also the number of transactions we get on that PVOD offering.”
So for the moment, it looks like the plan for the Phase 4 opener is still to head to theaters first. Judging by his comments, though, it seems that they are using Mulan as a “guinea pig.” Perhaps if it performs well, and theaters are still not open by November, maybe it will hit the streamer first.
I can tell you that I and a lot of MCU fans will have no problem paying $30 for the Scarlett Johansson led film. Hell, I’d probably pay $1,000 for it. Unfortunately, like most things in 2020, we will just have to wait and see what happens.