By Stephen Ippolito | May 3rd, 2022
It’s fair to say that Disney (Marvel Studios’ parent company) hasn’t been as secretive about how they’ve promoted Doctor Strange in the Multiverse of Madness compared to past MCU movies. For example, when the second trailer was released in February, fans were shocked to learn that Patrick Stewart would reprise his role as Charles Xavier in it. Another one occurred last week when a TV spot confirmed that Captain Carter (played by Hayley Atwell) and Maria Rambeau/Captain Marvel (played by Lashana Lynch) would also appear. For those who would have preferred that these things had been left out, you are not alone because Marvel Studios President Kevin Feige feels the same way.
During an interview last night at the World Premiere, the MCU mastermind admitted that he was not a fan of Disney Marketing’s decision to show these things.
“There’s been too much in the trailers, I don’t want to talk about anything else. But I will say, Sam has made this movie to be experienced on as big a screen as possible, and it’s even the first one in a long time that 3D was really taken into account too, because the first Doctor Strange film I think was out best film ever in 3D, and this one now will be right alongside that.”
I have always wondered exactly how much say Feige and the rest of Marvel’s leadership have on the trailers/promos that are put out. I knew they had some input, but clearly, it’s not as much as I thought.
Even though it was very brief and minor, it is strange to hear Feige publicly call out the company. I can’t recall a time that he did that. He’s been known to express frustration behind the scenes, like the Scarlett Johansson situation last summer, but not in the open like this.
Personally, I kind of understand why marketing made the decisions they did. Outside of Spider-Man: No Way Home, Marvel Studios films were kind of down at the worldwide box office last year (Black Widow, Shang-Chi and the Legend of the Ten Rings, Eternals). Obviously a lot of that had to do with the pandemic, Black Widow being released on Disney+ simultaneously, and the fact that they were lesser-known characters. But I do wonder if there was pressure from the top to make sure that this film succeeded financially by creating buzz with these character reveals. Either way, you can catch Doctor Strange in the Multiverse of Madness in theaters on Friday.
What do you think? Do you agree with Feige, or were you okay with how the movie was marketed?